Our Mission to Protect the Monarchs
We are a non-profit organization dedicated to not only saving the monarchs but improving the quality of life for all surrounding wildlife. Our mission is simple: to create a world where the monarch’s annual migration continues to enthral future generations.
Our efforts are focused on three primary areas: habitat restoration, education, and advocacy. By restoring habitats, we provide monarchs and other wildlife the resources they need to thrive. Through education, we raise awareness about the threats facing monarchs and the steps we can all take to help. And through advocacy, we work to influence policies and practices that impact monarch populations.
Our work is rooted in the belief that every creature has a role to play in our ecosystem. The loss of one species can have far-reaching impacts on not only other species of butterflies but an entire ecosystem of organisms. Monarchs, for instance, are not just beautiful to behold, they’re also pollinators, playing a crucial role in our food system.
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Our Amazing Team
Keep Rowlett Beautiful

Animal & Nature Enthusiast
Catherine Proia

Trinity River Audubon Center
Jake Poinsett

Founder & CEO of Kayak Instruction
Dave Holl